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Privacy Policy

Updated: 12 April 2020

This Privacy Policy discusses how we, Allie Fashion Limited, collect, use, process, and disclose your information, including personal information, in relation to your access to and use of the Allie website and its related services (“Allie Platform”). This Policy applies only to information collected through the Allie Platform and does not apply to information collected from other sources.

Information We Collect

We ask for and collect the following type of information when you use the Allie Platform. Without it, we may not be able to provide you with our services.

1. Information from the User

Account Information

If you create an account on the Allie Platform, you voluntarily provide your first name, last name, email address, and password. We will not use your personal information for any other purpose without your consent.

Payment Information

If you make a purchase on our website, you provide your payment information, particularly your first name, last name, email address, phone, billing address, credit card number, card expiration date, card security code, and delivery address. We do not store payment information on our databases, servers, and systems. We store your delivery address, which you provide, solely to fulfill your order.

2. Information we receive when you interact with the Allie Platform

When you visit our website, we collect information on your connection to or use of the Allie Platform with the use of cookies and third party analytics. The information consists of how you use our services, the types of content you view and engage with, and such time, duration, and frequency. We use cookies to help us remember your settings and preferences to provide you with a more seamless experience on the Allie Platform. We also use third party analytics to track and measure site usage. This allows us to continue producing engaging content and improve our website based on our understanding of your usage.

3. Information from your Device

Through cookies and third party analytics, we collect information about your device which includes device details, internet protocol (IP) address, location, browser type and version, time zone setting, language, and operating system and platform.

How We Use Information

We use, store, and process the information we collect for the following purposes:

Provide, Maintain, and Improve the Allie Platform

We use the information we collect to allow you to access and personalize the Allie Platform, to provide customer support; to aggregate and anonymize shoe measurements for industry and market analysis, geographic profiling, marketing and advertising, and other business purposes; and to improve the Allie Platform to troubleshoot and protect against errors, perform analytics, conduct research, and develop new features.

We use cookies to provide you with a convenient user experience on our website as discussed in the Information we receive when you interact with the Allie Platform subsection.

The information and data are processed and stored in our operating offices, databases, and servers located around the world as discussed in the Data Transfers section.

Promote Safety and Security

We use the information we collect to verify and authenticate information you have provided, detect and prevent fraud, spam, abuse, security incidents, and other harmful activity, respond to legal requests or claims, conduct audits and risk assessments, and enforce our terms and policies.

Communicate with you

We use the information we collect to respond to your emails, and to send you service messages, updates, security alerts, and account notification when you log on to your Allie account and use the Allie Platform.

With your consent, we will send you marketing materials to the e-mail associated with your Allie account. If you wish to stop receiving marketing materials at any time, please click on the unsubscribe link provided at the bottom of each e-mail or e-mail us at

How Information is Shared

We share your first name, last name, email address, phone, and delivery address with our third-party courier to fulfill your orders.

We may preserve and disclose information to law enforcement agencies and government agencies only if we believe that disclosure is reasonably necessary to comply with a law, regulation, or legal request to assert legal rights or defend against legal claims; to prevent, detect, investigate, or otherwise address illegal activity, fraud, abuse, violations of our terms, or threats to security to the Allie Platform, or of any person.

We do not share your aggregated and anonymized information on shoe measurements to third parties for industry and market analysis, geographic profiling, marketing and advertising, and other business purposes.

How Long Personal Information is Stored

We store your personal information only so long as we need it to provide our services and to fulfil the purposes described in this Privacy Policy. When you have requested us to delete your Allie account and there is no need for us to keep it to comply with legal or regulatory obligations, we will remove your personal information from our databases and back-up and archiving systems.

Your Rights

The Allie account you voluntarily created allows you to access, modify, control, and delete your personal information.

Accessing and Modifying Your Personal Information and Data

By logging into your account, you can access and modify your personal information, such as your first name, last name, e-mail, and password. If you wish to download your Account Information in a commonly used file format, please let us know at

Controlling Your Personal Information

If you consented to receive marketing communications from us, you can ask us to stop using your Account Information for this purpose by unsubscribing as described in the How We Use Your Information section.

Deleting Your Personal Information

You can delete your Allie account at any time. We will delete your Account Information from our servers as discussed in the How Long Personal Information is Stored section.

Our Policy for Children

Children under the age of 13, or any higher minimum age in the jurisdiction where the child resides, are not allowed to use the Allie Platform. You may do so if you provide us with verifiable parental consent allowing you to do so. Parents who believe that their child has provided us with personal information and would like to have it deleted, please contact us at

Information Security

We keep your data safe from unauthorized access, loss, destruction, or alteration by constantly updating administrative, technical, and physical security measures. If you have any security-related concerns, please contact us at

Data Transfers

We operate internationally. By using the Allie Platform, you authorize us to transfer and store your information in other countries for the purposes described in this Privacy Policy. Please note that the countries where we operate may have privacy and data protection laws that differ from the laws of your home country. If you wish to withdraw your consent on the transfer of your personal information, you can delete your Allie account at any time.

Changes to the Privacy Policy

We may change the Privacy Policy from time to time. Any changes shall be posted on this page with information on when it was last updated. We shall notify you of any material changes to this Policy and give you an opportunity to review and comment on any revisions before deciding if you would like to continue using the Allie Platform. We will let you know of any material changes via and alert on the Allie website or email to the email address associated with your Allie account.

Contact Us

If you have questions about this Privacy Policy, or about our use of your information, please contact us at

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