Updated: 8 December 2018
Information We Collect
We ask for and collect the following type of information when you use the Allie Platform. Without it, we may not be able to provide you with our services.
1. Information you provide us
If you create an account on the Allie Platform, you voluntarily provide your first name, last name, email address, and password. We will not use your personal information for any other purpose without your consent.
If you make a purchase on our website, you provide your payment information, particularly your first name, last name, email address, phone, billing address, credit card number, card expiration date, card security code, and delivery address. We do not store payment information on our databases, servers, and systems. We store your delivery address, which you provide, solely to fulfill your order.
2. Information we receive from your use of the Allie Platform
How We Use Information
We use, store, and process the information we collect for the following purposes:
Provide, Maintain, and Improve the Allie Platform
We use the information we collect to allow you to access and personalize the Allie Platform, to provide customer support; to aggregate and anonymize shoe measurements for industry and market analysis, geographic profiling, marketing and advertising, and other business purposes; and to improve the Allie Platform to troubleshoot and protect against errors, perform analytics, conduct research, and develop new features.
The information and data are processed and stored in our operating offices, databases, and servers located around the world as discussed in the Data Transfers section.
Promote Safety and Security
We use the information we collect to verify and authenticate information you have provided, detect and prevent fraud, spam, abuse, security incidents, and other harmful activity, respond to legal requests or claims, conduct audits and risk assessments, and enforce our terms and policies.
Communicate with you
We use the information we collect to respond to your emails, and to send you service messages, updates, security alerts, and account notification when you log on to your Allie account and use the Allie Platform.
With your consent, we will send you marketing materials to the e-mail associated with your Allie account. If you wish to stop receiving marketing materials at any time, please click on the unsubscribe link provided at the bottom of each e-mail.
How Information is Shared
We may preserve and disclose information to law enforcement agencies and government agencies only if we believe that disclosure is reasonably necessary to comply with a law, regulation, or legal request to assert legal rights or defend against legal claims; to prevent, detect, investigate, or otherwise address illegal activity, fraud, abuse, violations of our terms, or threats to security to the Allie Platform, or of any person.
We may also share aggregated and anonymized information on shoe measurements for industry and market analysis, geographic profiling, marketing and advertising, and other business purposes.
How Long Personal Information is Stored
The Allie account you voluntarily created allows you to access, modify, control, and delete your personal information.
Accessing and Modifying Your Personal Information and Data
By logging into your account, you can access and modify your personal information, such as your first name, last name, e-mail, and password. If you wish to download your Account Information in a commonly used file format, please let us know at
Controlling Your Personal Information
If you consented to receive marketing communications from us, you can ask us to stop using your Account Information for this purpose by unsubscribing as described in the How We Use Your Information section.
Deleting Your Personal Information
You can delete your Allie account at any time. We will delete your Account Information from our servers as discussed in the How Long Personal Information is Stored section.
Our Policy for Children
Children under the age of 13, or any higher minimum age in the jurisdiction where the child resides, are not allowed to use the Allie Platform. You may do so if you provide us with verifiable parental consent allowing you to do so. Parents who believe that their child has provided us with personal information and would like to have it deleted, please contact us at firstname.lastname@example.org.
We keep your data safe from unauthorized access, loss, destruction, or alteration by constantly updating administrative, technical, and physical security measures. If you have any security-related concerns, please contact us at