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the story behind the brand

By now you’ve probably gotten a taste of our personality through our Instagram feed and blog. Or maybe this is your very first time on our website. Regardless, we thought it was high time you got to know us better. You see, behind Allie Shoes is a family. Three siblings to be more specific. We were living in three different places when we decided we wanted to build something together. Allie Shoes was born as an answer to a problem. Despite how saturated the footwear market is, we realized there weren’t a lot of brands that offered quality footwear at a decent price. Most fast fashion retailers put out large quantities each season and people shop because of the competitive pricing. While the affordable price tag seems appealing in the moment, your pair of shoes most likely won’t last into the next season. On the other end of the spectrum, well made shoes usually come at a hefty designer price tag. The truth is, the markup is pretty high for these brands. We wanted to make quality staple shoes, available to everyone.

We travelled around the world looking for the perfect supplier. Eventually we settled on a someone in Asia, which is home to us. There is this big misconception that because something is produced in Asia it must be low quality. Actually Asian manufacturers have some of the best craftsmanship. As we kept exploring, the Allie Shoes design revealed itself to us. We wanted quality but the shoes also had to be modern. Comfort was key but so was style. We didn’t want anything too trendy because we knew there were more than enough options on the market for that. A year later we found the perfect supplier. Then we settled of our first designs and colorways. It was a very satisfying process picking out our nude shades because it was important that they were flattering for a variety of skin tones. Every aspect from our product design to website content was an intentional choice.

We decided to be exclusively online to cut costs and in turn make our styles available to more people. Currently we ship to Hong Kong, China, Taiwan, Japan, South Korea, Singapore, Malaysia, Indonesia, Philippines, and Thailand. With your support we hope to reach more people. Let us know where you’re based so we can work on getting some Allie Shoe’s magic to you! Thank you for joining us on this journey to create thoughtful products made for modern women. You have a lot bigger battles to fight, finding the right pair of shoes shouldn’t be one of them.

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